iTunes isn't the only way to manage audio media on your various Apple devices, but it is the official Apple software. And iTunes it isn't just about providing access to the media you happen to already have -- CDs you have bought in physical form and ripped, for example. It's also about media you don't already have -- music, podcasts, films, TV, even audiobooks. All of these are available through iTunes, and once you have them, you can stream them across your full range of devices -- laptops, phones and tablets -- regardless of whether they run iOS or Android.
iTunes for Windows review at Download.com