Kobo has been active in the UK e-reader market for long enough to achieve good recognition, although it's much less well-known than Amazon with its Kindle devices. Kobo's latest offering updates an earlier device, hence its rather odd name -- 'the new Aura H2O'. The original Aura H2O appeared in late 2014.
Kobo Aura H2O 2017 at ZDNet.com
