Although it might seem that there's only one maker of e-readers in town, Amazon does have competition. Kobo is probably its biggest rival, and the company has an extensive portfolio that includes several e-readers, e-reading apps, an online book store and a high-street retail partnership for UK hardware sales with WHSmith and Argos.
Kobo Aura ONE review at ZDNet.com
Kobo Aura ONE review at ZDNet.com